E-Commerce for Export: A Startup’s Guide to Selling Globally

Expanding into international markets through e-commerce can be a game-changer for startups—but it’s not without its complexities. This webinar will explore how startups can strategically use online platforms to reach customers around the world. While digital tools have lowered the barriers to entry, startups still face critical challenges when going global—such as navigating foreign regulations, managing cross-border logistics, dealing with customs duties and taxes, and ensuring secure, reliable payment processing. In this session, we'll cover how to choose the right platforms for your target markets, handle international fulfillment efficiently, and adapt your digital marketing to resonate with global audiences. You’ll also gain insight into common pitfalls, such as underestimating shipping costs, overlooking legal compliance, and failing to localize content.

Presenter: Kellie Greene is the President of Harvest Global Trading, LLC and leads training and

consulting on global trade for clients around the world in both importing and exporting.

With over 30 years of professional experience in global trade in both the corporate world

and as an entrepreneur, she is well versed in all areas of global trade.