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Trademark basics: What every small business should know now, not later

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Jason Lott

Join us for a discussion led by a USPTO Managing Attorney about what all entrepreneurs, small businesses, and start-ups should know about trademarks. We’ll discuss what trademarks are, the benefits of federal trademark registration, and the basics of the registration process. We’ll also talk about why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable. We’ll close out the discussion with a question-and-answer session and direct you to free resources from the USPTO.

Presenter: Jason Lott, Managing Attorney for Trademarks Customer Outreach at the USPTO

When: Wednesday, April 5, 12:00-1:00 PM


Free online webinar


For disability accommodations, please contact Alla McCoy at

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