Startup Language Essentials: Business Models & Market Research Demystified

Embark on your entrepreneurial journey with confidence! The world of startups comes with its own unique language, and understanding essential business jargon is key to effective communication and smart decision-making. In this online workshop, we’ll break down the startup language essentials for new founders—focusing specifically on business models and market research. This session will demystify common terms, acronyms, and phrases that often leave new entrepreneurs scratching their heads. You’ll learn: What terms like “value proposition,” “customer segments,” and “revenue streams” really mean How to interpret market sizing (TAM/SAM/SOM), competitive analysis, and customer personas Practical examples of how these terms apply in real startup scenarios From “pivot” to “product-market fit,” we’ll cover it all—ensuring you’re equipped to navigate conversations with investors, partners, and team members. Join us for a practical, no-nonsense workshop that will empower you to speak the language of startups fluently.