Market Research for Export – Finding the Right Opportunities

Expanding into international markets can be a game-changer for your business, but success depends on understanding where and how to grow. Thorough market research is the key to identifying the right opportunities, reducing risks, and making informed decisions.

Join our webinar in partnership with the Center for Global Business at the Robert H. Smith School of Business where our expert will guide you through the essential research techniques to evaluate potential markets, understand customer needs, and navigate international trade landscapes.

• How to identify and assess the best export markets
• Key data sources and tools for market research
• Understanding customer behavior and competition abroad
• Analyzing trade regulations and entry barriers
• Practical steps to validate demand before expanding

When: Wednesday, March 26 |12:00-1:00 PM

Presenter: Kellie Greene, Certified Senior Business Advisor, Onondaga Watertown Small Business Development Center